Teaching+Marketing

This page contains Ideas for **Teaching Marketing**.

Please add your ideas below and feel free to discuss how they are helping you teach marketing to your students.

=Google Docs=

by Til Dallavalle
Here is an Idea a colleague shared with me that may help you this year. She attended a recent professional development workshop that explained how to use Google Docs. The workshop presenter pointed out that there is a very simple explaination that is a little over 2 minutes long, out there on the internet, for all to see that just may help you get up the courage to try using this feature. You will find it on YouTube [|Google Docs in Plain English]. Try it and let me know what you think.
 * Bottom line** is you can create an activity, or a project or a group project around a document and have your student or students work collaboratively as a team to complete it. It is an interesting idea and best of all it is simple and it works.

Creative and Collaborative Web Tools
=Feeling adventurous?= Here are 3 tools you can add to your bag of tricks for the coming school year. I’m sure they will add a spark of enthusiasm and a bit of fun to your classroom.

1) VoiceThread.com
With VoiceThread, group conversations are collected and shared in one place from anywhere in the world, with this advantage, there is no software to install. A VoiceThread is a collaborative, multimedia slide show that holds images, documents, and videos and allows people to navigate slides and leave comments in 5 ways – using voice (with a mic or telephone), text, audio file, or video (via a webcam). You may share a VoiceThread with friends, students, and colleagues with the added benefit of allowing them to record their own comments too. Users can doodle while commenting, use multiple identities, and pick which comments are shown through moderation. VoiceThreads can even be embedded to show and receive comments on other websites and exported to MP3 players or DVDs to play as archival movies.VoiceThread – try it []

2) What is Glogster EDU?
For Educators:A creative, dynamic, and innovative digital outlet that captures learner’s excitement for online creations, keeps learners engaged in course content, and makes teaching and learning more fun.A private and safe platform, monitored directly by teachers. Teachers control all the activities of their learners.A valuable teaching tool that integrates diverse core subjects including math, science, history, art, photography, music and more for individual learner portfolios, unique alternative assessments, and differentiated instructional activities.For Learners:A fun, imaginative, and powerful learning experience which fosters independent creative self expression, positive learner-teacher relationships, and teamwork on collaborative class projects.A vibrant, multi-sensory learning experience which integrates learner’s knowledge and skills into traditionally text-oriented subjects and motivates learner’s desire to explore topics in which they may previously have been less interested.Get started, Golgster – Poster yourself[]

3) Animoto.com
In the works since 2005, Animoto was founded to help people better share their stories and express themselves through online media by innovating technologies in the field of video production. Using the latest in entertainment post-production technologies, Animoto is designed to bridge the gap between the high production value of film and television, and the more “amateur” feeling of most user-created videos and photo albums. The heart of Animoto is its newly developed patent-pending Cinematic Artificial Intelligence technology that thinks like an actual director and editor. It analyzes and combines user-selected images, video clips and music with the same sophisticated post-production skills and techniques that are used in television & film. Based in New York City with an office in San Francisco, the founders of Animoto include veterans of the entertainment industry and have produced shows for MTV, Comedy Central, & ABC, studied music in London, and played in indie rock bands in Seattle. The company continues to innovate in the field of creative artificial intelligence, and plans to acquire Google next year.Try to create your own videos with animoto – check it out[|http://animoto.com]

DECA ICDC 2011
=A Teacher’s Perspective=

Here is a must read article. Megan De Lena writes about her experiences at the DECA ICDC, the International Career and Development Conference, which this year was held in Orlando, Florida. DECA, formerly the Distributive Education Clubs of America, is an association of students and teachers that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. Through the years, DECA has rebranded itself multiple times to stay relevant and exciting to students. Ms. De Lena wrote, “If I have heard it once, I have heard it 20 times – I wish I had joined DECA sooner. This is so much fun!” She explains in the article how her students participated in the Individual Series Events – one in Apparel and Accessories Marketing, one in Food Marketing and two in Accounting Applications. These students took a 100-question test either in marketing or financial services, and then completed two role-plays where they were given real life scenarios to read and respond to with only 10 minutes of prep time. One scenario in Apparel and Accessories asked the student whether an upscale clothing store that caters to young, thin customers should try to reach a heavier audience in an attempt to draw in a larger target market. The article captures the conference experience and does a really good job of providing a teacher’s perspective. To read the entire article click here.

Adding a Global Perspective
Do you find you are looking for more ways to bring a global perspective into your classroom? The website I am looking at (About.com) contains a list of Marketing Associations that may help you do just that. Check it out. The agencie may help you get an international conversation started.

How to determine your Target Audience
=How to…videos at About.com=

By Til Dallavalle, CTEP Marketing Project Coordinator,
Hi I found a website that has a number of introductory videos you may find useful in teaching marketing to your students. The information is presented by Alfonso Santaniello for About.com. In the first video he is talking about how to determine your target audience. Mr. Santaniello explains that whether you know it or not, your business is hitting a certain demographic. He also makes a convincing argument that there are a fewkey things to ask yourself before you determine who your target demographic is. Follow the link to see the videos. Let me know if they are helpful and how you used them with your students.

Web Links for Teaching Marketing
When everyone is talking about enhancing the learning experience it helps to see what others are doing to improve student outcomes. Here are a few places where you can “Compare note”. The mission of the Marketing Educators Group (MEG) is to foster the development and expansion of education for and about marketing as a dynamic, clearly defined profession. This mission is carried out through policies and programs established to sup || The Association for Career and Technical Education is the largest national education association dedicated to the advancement of education that prepares youth and adults for careers. || A*S*K Business Institute offers independent proof of learning for and about business, marketing, management, and entrepreneurship ||
 * [|**Utah Marketing Educators Group**]
 * **ACTE**
 * **A*S*K Institute**

Teacher Resources
We are always looking for resources we can share with Teachers. Everynow and then we come across something that is a good addition to any toolbox. The online magazine Marketing Today Management is one of those “good-to-have” tools. Peter DeLegge, Publisher, Editor-In-Chief and Nancy Roach, Associate Editor are contributors and the magazine itself – Marketing Today (www.MarketingToday.com) has been with us since its launch in the mid-1990′s. Marketing Today’s mission is focused on providing articles with insights on strategies and tactics, and results of studies relevant to marketers. When it was launched Marketing Today was virtually without peers on the Internet. Its original purpose was to serve as a communications vehicle for DeLegge’s consulting practice, but without the bias commonly found in intellectual capital from consultants. Although, unlike newsletters and magazines of most consultants, Marketing Today has always welcomed outside authors. One of the early contributions to Marketing Today was from Seth Godin, who sent DeLegge an email praising Marketing Today. Other well known contributors have included copywriter extraordinaire and author Robert Bly and Jay Levinson, author of the Guerilla Marketing book series. This is something that is worth a look. []